Novel Nutrition Fact Panels: Innovation in Labeling Strategies and Their Impact on Consumer Purchasing Intentions and Decision-Making Processes in Packaged Food Products

Authors

  • Ammarah Baqir Department of Food Science and Technology, UAF Sub-Campus, Burewala, Punjab, Pakistan.
  • Yasmeen Bano Department of Food Science and Technology, UAF Sub-Campus, Burewala, Punjab, Pakistan.
  • Allah Rakha National Institute of Food Science and Technology, University of Agriculture, Faisalabad, Punjab, Pakistan.
  • Mahrukh Nadeem Department of Food Science and Technology, UAF Sub-Campus, Burewala, Punjab, Pakistan.
  • Waleed Zafar Department of Food Science and Technology, UAF Sub-Campus, Burewala, Punjab, Pakistan.
  • Naveed Hussain Department of Food Science and Technology, UAF Sub-Campus, Burewala, Punjab, Pakistan.
  • Ayesha Syed National Institute of Food Science and Technology, University of Agriculture, Faisalabad, Punjab, Pakistan.
  • Sanabil Yaqoob Department of Food Science & Bioengineering, Zhejiang Gongshang University, Hangzhou, China.
  • Muhammad Yousaf Department of Food Science and Engineering, Shanghai Jiao Tong University, China.
  • Sabeen Gohar Graduate School of Medicine, Science, and Technology, Nano Fusion Technology Research Group, Institute for Fiber Engineering (IFES), Interdisciplinary Cluster for Cutting Edge Research (ICCER), Shinshu University, Tokida, Ueda, Nagano, Japan.

DOI:

https://doi.org/10.70749/ijbr.v4i1.2556

Keywords:

Nutritional Labelling, Smart Packaging, Consumer Acceptance, Digital Labels.

Abstract

Unlike any other, this study investigated how possible innovative nutritional labeling techniques affected consumers' intentions to purchase packaged food products. These elements included; the effects of employing color markings, QR codes, sensors, smart expiration dates, halal emblems, clear disclaimers, and larger print sizes through which a study could identified key factors that boosted consumer confidence and transparency in the product. The study also ascertained how catchy cartoon characters or celebrities feature on labels would also tempted the young audience into resulting in purchasing decisions. According to results 59.9% consumers claimed they were willing to pay more for such products and 51.2% consumers say these changes affected their willingness to buy. Price was still a major determinant for some individuals, but because of demographic analysis, women and those educated to a higher level are ready to embrace these features. From these outcomes, it can be inferred that inclusive, clear, culturally appropriate, and personal labeling mechanisms had a substantial impact on consumer decisions. Therefore, this report calls for further research on regional differences and digital labeling technologies towards firm-targeted strategies.

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Published

2026-01-30

Issue

Vol. 4 No. 1 (2026): Indus Journal of Bioscience Research

Section

Original Article

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Copyright (c) 2026 Indus Journal of Bioscience Research

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How to Cite

Baqir, A., Bano, Y., Allah Rakha, Nadeem, M., Zafar, W., Hussain, N., Syed, A., Yaqoob, S., Muhammad Yousaf, & Gohar, S. (2026). Novel Nutrition Fact Panels: Innovation in Labeling Strategies and Their Impact on Consumer Purchasing Intentions and Decision-Making Processes in Packaged Food Products. Indus Journal of Bioscience Research, 4(1), 103-111. https://doi.org/10.70749/ijbr.v4i1.2556