Survey-Based Assessment of Public Awareness and Adoption Intent for Rooftop Solar Photovoltaic (PV) Systems Among Individuals in Pakistan
DOI:
https://doi.org/10.70749/ijbr.v4i1.2794Keywords:
Public Awareness, Solar Familiarity, Solar Adoption Intent, Adoption Barriers, Motivating Factors.Abstract
The objective of the study was to explore the solar familiarity and adoption intent among individuals in Pakistan. Although Pakistan is traditionally seen as a country rich in fossil fuels, it also has strong potential for solar energy generation due to its geographic location and climate. Therefore, it is important to understand the level of awareness individuals have about solar energy and their intentions to install solar panels. In this study, a survey-based questionnaire was developed. It was distributed among different universities, shared with the public sector, and approached locally. Their responses were collected via Google Form and analyzed in Excel. The demographics of the respondents were also taken to better understand their stance and opinions on solar adoption. The findings suggest that although most people are highly familiar with solar and intend to install solar, they are unable to do so. There are several barriers, including high-cost installments, long installation procedures, a lack of financial support or subsidies, and governmental actions or policies. Overall, the study highlights a clear gap between awareness and actual adoption of solar energy in Pakistan, suggesting that stronger governmental support, policy reforms, and financial incentives are necessary to convert positive intentions into practical implementation.
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